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The real question is- ‘does my restaurant need to opt-in for online ordering apps?’
YES, YES, a BIG YES!
In 2016, 6.6% of orders were placed online while only 5% were placed verbally over telephone – this trend has obviously continued to spike ever since.
Offering online ordering capabilities to your customers is - your restaurant opening up to a whole new channel of customers. Customers would grab their smartphones, swipe and tap to order their favorite meal to pick up on their way to work, on their way home from work or just have it delivered to them. Everyone’s just seeking for ways to have their things done effortlessly!
It’s all at your customers’ finger tips.
Using online ordering apps is the easiest way to allure new
customers - probably your most important, sales-generating
target audience! So, it’s important that your restaurant
opts-in for online ordering apps.
Customers can conveniently browse through the menu/catalog without feeling judged or rushed by lines. As a result, they're likely to place larger orders. For example, Business Insider reports that Taco Bell's mobile order tickets are 30 percent higher than its in-store sales. That means more profits!
Restaurants can keep in touch with the dinners, improve guest-experience based on feedback. Capturing your customers contact information opens new guest engagement and marketing channel for your restaurant. This opens consistent lines of communication. Restaurateurs can encourage diners to checkout new menu updates while also keeping guests up-to-date on the ongoing promotions and offers.
Whether it’s about you closing your restaurant for a week or you opening a new, you can always let your customers know. This is a much personalized way of deepening the relationship you have with your customers.
It is important to understand your customers- know more about what your customers love to order the most and more insights... These insights help your restaurant to come up with an action plan to further improve your menu and plan on some cool promotions to have your customers ordering more and return for even more. Not only do numbers help with busy times, it also helps identify trends and boost sales even during slow times.
Restaurants will not have to worry about customers getting their orders wrong. Unlike phone calls, customers take control of what they are ordering. The extra layer of accuracy to the ordering process, which of-course keeps customers happy about what they order. As a positive result, it reduces the restaurant’s wastage rate too.
We all love rewards!
Restaurants can win customer loyalty by rewarding their
customers. Your restaurant can interact with new customers
by offering them some great offers to convert them into
repeat customers. Rewarding customers for their trust and
dedication to your restaurant through points, gamified
rewards programs, and discounts inspires them to come back
to you again and again.
Online ordering apps can easy pull menu/catalog information from the POS. This brings a lot of convenience to your restaurant. Moreover, orders can easily be transacted and managed real-time without you having to manually keep track of the orders.
You do not have to re-print your menus all over again just to have your new range of meals displayed. It’s extremely simple! You can have your new range of meals updated online and it syncs real time across all platforms.
Applova has been helping restauranteurs since 2016- to overcome the ordering challenges faced in the restaurant industry. Applova provides ordering solutions for restaurants of all sizes to help restaurants compete with the giants in the industry. Moreover, Applova provides a complete end-to-end solution that’s just a one-stop-shop for any restaurants, including a digital marketing kit to launch the online ordering app at the restaurant.
A fact that has been very important for all of Applova's clients, is that how Applova's digital ordering solutions are made affordable for restaurants with absolutely no hidden costs. Unlike the third party apps, Applova does not have any commissions charged for per-order. This gives restaurants an online ordering app of their own brand, the way they want.
Published on January 14, 2020
