Do you know the advantages are even greater for restaurant owners with kiosks?

Thanks to self-service kiosks restaurant patrons love the convenience and efficiency it brings.

A kiosk yields a high ROI, substantially increasing sales and reducing operating costs. In addition to the significant benefits satisfied customers brings to a business.

Affordable

Kiosks are becoming increasingly affordable, which was once used only by giant chains such as McDonald’s and Panera.

Now the same technology is available for a fraction of the cost. This enables small to medium-sized restaurants to stay competitive. And it offers the best and most efficient experience for customers.

Higher Ticket Sale

Studies show that after customers have enough time to peruse a kiosk and don’t have to interact with cashiers, they will buy more.

In reality, ticket sales for orders positioned on touch screens are 10-30% higher.

Why?

Let's probably come down seriously to the psychology that is simple.

Possibly the person taking the orders does not like to take customers time (or make others lined up wait) by suggesting add-ons. Or perhaps is reluctant to provide a “sales pitch.”

However, a kiosk never forgets to up-sell. With add-ons and promotions visually shown to customers on the kiosk, customers add on more, leading to higher revenues.

Kiosks also offer restaurant customers a seamless transition to ordering that is mobile.

Once a kiosk is integrated in a restaurant, it is simple to introduce a mobile app as an additional benefit to customers. This will open a new sales channel and an extra source of revenue.

High ROI

Due to the increase in ticket sales that using kiosks yields, restaurants will make a quick return on their investment.

Restaurants can typically expect to see increased revenues of $20,000 to $40,000 within several months of use. Because of this escalation in sales, in a short period of time, the system has taken care of itself. And profits will go straight to the bottom line of the restaurant.

Save Costs

As well as making more money through increased ticket sales, kiosks provide savings in numerous different ways. They make square footage more effective by automating the ordering process and freeing up counter space.

Restaurants can place kiosks in strategic locations. Directing traffic and freeing up more space for dine-in customers.

Additionally, kiosk need less staff. (A significant benefit since, in 2019, seven out of ten restaurants experienced a labor shortage). Kiosks free up existing staff for higher value services that matter more to the customer. Such as the preparation of their food and keeping the restaurant clean.

Simple to use

Compliment of innovative technology. Kiosks are easy to use both for customers and merchants, increasing efficiency. Many may be customized to reflect the restaurant’s brand. Menu items updated from the POS will sync with the kiosk, and orders made on kiosk display in real-time in the main POS station.

Provides a better customer experience

Again, it’s all about the main point here. Happy customers = returning customers, which means more revenue. Increasing customer retention rates by 5% increases profits anywhere from 25% to 95%.

And in accordance with the Harvard Business Review, it is five to twenty-five times higher in price, to obtain a customer that is new than to retain an existing customer.

In light of these statistics, investing in a kiosk, will pay for itself within 8 weeks. This increases client satisfaction and revenue, is a business decision that is smart.

Valuable Data

Food service kiosks also help restaurants. To learn valuable information on their customers and their spending habits.

Merchants may use this data to target promotions, increase sales, deepen customer satisfaction. They can also maximize discounts and add-on offerings. This will plan more efficiently, and serve their customers more accurately.

In today’s market, there is an eagerness to embrace technology. Such as for example self-serve kiosk to take orders, manage lower costs and process payments.

And then make data driven decisions that will equal to greater client satisfaction. This will ultimately increase profits, and financial stability.


Originally published December 24, 2019, Updated August 26 2019

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