Always giving customers what they want is the way to maintain a loyal customer and yield ROI for your business. Food, and order that without pain is what people care the most. So why give them anything else?

Researchers say, 69% of Americans own a smartphone. This is certainly more than two-thirds of the population in the US alone. That 68% associated with the population spends about 162 minutes on the smartphone daily. Whereas, QSR Web found that digital restaurant ordering keeps growing 300% faster than dine-in traffic.

Be it an item or a service, every business will benefit from experiencing their unique mobile app. This could make their business grow exponentially.

So, here is why a Mobile ordering app is the next digital trend and every restaurant owner should have.

1. Online ordering gives a brand new sales channel for your business.

Having a mobile app will allow customers purchasing process more convenient, simple and intuitive.

Thus, mobile apps increase the overall customer experience which means a lift in sales. Nevertheless, mobile apps can be monetized by giving customers with offers, in-app purchasing, delivery, coupons or discounts.

Customers are supposed to be happy to use apps when they get value out of it. Because of this, mobile apps have become a brand new revenue stream to the restaurant's business strategy.

2. Mobile apps build and cultivate customer loyalty

Everyone carries their smartphones everywhere they go.

And is commonly known that it’s 5x harder to retain an existing customer than getting a new one and it's expensive to get a new customer. Mobile apps offer restaurants to have an immediate, personalized and instant engagement with the customers. All the time!

This engagement builds up a relationship between restaurants and customers. And it increases brand loyalty.

3. Restaurants with Mobile apps are one step ahead of the competition

The use of smartphones is rising, and also consumer behavior. So an app for almost any restaurant will soon become a necessity.

Creating a mobile app is a sure means of staying ahead of the competition. This will secure a powerful presence when you look at the restaurant industry.

With a custom-branded mobile app, it is a chance to get noticed from the restaurant’s competitors. This is done by offering a visually appealing environment that is interactive.

Having a mobile app should become a part of the business strategy for every restaurant. If not, the restaurant is falling behind in the competition.

4. Capture valuable insights

For restaurants to understand what customers need, is essential. Having a mobile app for the restaurant is an excellent option to collect such data.

Unlike the aggregator apps, mobile apps provide a way that is efficient to collect, analyze and leverage customer data.

Understanding such information allows restaurants to influence their marketing strategies. And this information gives restaurants to use data-driven guide for their marketing efforts. This also helps enhance the customized customer experience.

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