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You have to always make sure that you win the hearts of your customers when you’re a restaurateur. With the trend of pictures and food blogging nowadays, it is important that you deliver the best of services to your customers. If a mistake you make goes viral on social media, that alone can tarnish the reputation of your restaurant regardless of the hundreds of happy customers you may have served. That doesn’t sound very pleasant does it? So, it wouldn’t hurt to take necessary action to avoid such situations.
If you have gone through the process of evaluating your restaurant’s customer satisfaction, you may have realized that it is always five times harder than customer retention. But the good thing is, if you have bagged a happy customer, you will have the ability to draw a new customer base through that customer. It could even be a simple social media post that tags your restaurant.
This would have got you thinking of how you can make your customers happy. Well, here are a few tips on how to tackle it in the smart way!
You should always know that your customers have different expectations and also different personalities so you should be strategic enough to help them have the best journey from ordering food to receiving it. For example: if your customer is having a bad day and needs a coffee, you need to make sure it’s a simple step to order the coffee they need, have add-ons and receive the coffee as warm and flavorful as possible. Anyone goes for convenience so an app they can sign into, will be quick, simple and efficient.
Make sure you give your customer enough reasons to tell their friends about it! The key is to focus on simplicity and quality.
As a restaurateur you need to stay ahead of your competitors in order to sustain in the industry. Are you wondering how you could do this? Well, it’s as simple as providing a quicker service than your competitors!
A mobile app has the ability to locate where your customer is and what the nearest branch to the customer is. This will definitely speed up your delivery and enhance the possibility of the customer being super happy!
Keeping your customers updated on the status of their order can be a factor that contributes to saving wait-times thus, improves customer satisfaction. It’s just like how you would wait for a gadget you ordered from an online store, you would love to know the whereabouts of your package instead of wondering where it may be and when it would really reach you.
This is when a mobile app will come in handy! Be it that the food is being prepared, wrapped or ready for collection, you can send push notifications and alerts to your customers to update them on the current status of your order. This saves your customers time and in this era, time is treasure so an efficient process will help you have a loyal customer.
Towards the end of the order, make sure you prompt an offer to your customer so they would be tempted to buy something more. A special offer can make a loyal customer happy. Remember, one loyal customer leads to multiple loyal customers! It doesn’t have to be very regularly but you can do this on a special day like women’s day, a football match or even a birthday of a celebrity or sportsperson. Sounds simple doesn’t it?
In order to do any of the above, you need to know how your current customers feel about you. Collect as much data as possible for you to analyze customer behavior then, improve on the items you need to and try to make your best sellers stand out; a simple message to your customers saying “a lot of our customers enjoyed our strawberry tart with whipped cream! Would you like to try it?”, could help you gain happier customers.
Always aim to improve the quality of your menu items, make sure you give them a satisfying portion full of flavor! Be it positive feedback or negative, make sure you have an open mind and use the feedback for the betterment of your service. You will reap the benefits if you act upon all the feedback!
Think smart, go digital and be known for the best customer service ever!
published on FEBRUARY 14, 2020
